If you have ever walked into a surf or streetwear store, you have likely seen the Volcom Stone logo. But what is Volcom clothing, and why has it become one of the most recognised names across surf, skate, and snow culture? 

Founded on creativity, rebellion, and freedom, Volcom has evolved from a small Californian startup into a global lifestyle brand worn by riders, artists, and everyday adventurers. Here’s the story behind the label and what makes Volcom a favourite at Westside Surf & Street.

The Beginning: From Garage Brand to Global Symbol

Volcom started in 1991 when two friends, Richard Woolcott and Tucker Hall, decided to build a brand around the life they loved: snowboarding, skating, and surfing. They wanted a label that represented the same energy, attitude, and creativity they felt on the mountain and in the ocean. Their motto, “True To This,” became a promise to stay authentic to that lifestyle.

From humble beginnings in Orange County, California, Volcom grew fast through word of mouth and the power of its logo. The distinctive Volcom Stone became a global emblem of freedom and non-conformity.

Learn more about their journey at Volcom.

The Culture: True To This

Volcom stands for the creative mindset shared by skaters, surfers, and snowboarders who push limits in their own way. From sponsoring athletes to supporting music, art, and film, Volcom has kept its focus on self-expression and community.

In the early 2000s, the brand’s surf team included some of the biggest names in the sport, while their snow team brought bold style to the slopes. Volcom’s commitment to the lifestyle made it a cornerstone of modern streetwear, blending technical performance with expressive design.

The Design: Function Meets Creativity

Volcom clothing merges comfort, technical detail, and personality. Whether you are chasing waves, riding parks, or just relaxing, every piece carries a balance of practicality and style.

Explore our Volcom collection for some of the most popular pieces we stock:

• Volcom Tees: Soft cotton tees with authentic graphics and the iconic Stone emblem.

• Volcom Jeans and Pants: Durable fits that move with you, designed for daily wear and skate sessions.

• Volcom Hoodies and Jackets: Warm layers with coastal and mountain-ready details that blend function with a laid-back look.

Sustainability and Innovation

As the industry has evolved, so has Volcom’s approach to production. The brand has expanded its Eco-True range, introducing organic cotton, recycled fibres, and water-saving processes. These steps show Volcom’s effort to stay connected with the planet it celebrates through surf and snow culture.

The Eco-True label identifies pieces made with more sustainable materials, helping customers choose gear that aligns with their values.

Volcom at Westside Surf & Street

At Westside Surf & Street, we carry a wide range of Volcom apparel that captures this balance of creativity and function. The collection includes staples for men and women, from tees and jeans to jackets and shorts, all designed to perform and last.

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Highlights from our range

• Volcom Tees: Everyday comfort with bold prints and surf-ready attitude.

• Volcom Pants and Denim: Built tough, great for skate or casual wear.

• Volcom Jackets: Lightweight, weather-resistant, and perfect for layering.

Why Volcom Still Matters

After three decades, Volcom remains one of the few brands that truly bridges surf, skate, and snow. It has stayed relevant by keeping its roots in creativity and freedom while evolving with modern streetwear trends. The Stone logo still stands for individuality and adventure, recognised worldwide but worn locally with pride.

Shop Volcom at Westside Surf

Discover the latest Volcom apparel, from classic tees to winter-ready jackets, right here in New Zealand. Explore our Volcom collection and find your new everyday essential.

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